In a word, the design philosophy behind Fluid Audio monitors is optimization - as some like to say "solving problems". As an Engineer, you are always constrained somewhat by a price point you are trying to hit. Our idea is to take each part of the monitor, and see how good we can make it for a given price level. Where we think we've succeeded in optimization is in the amplifier, port tube and tweeter wave guide - but most dramatically in the voicing (or sound quality).
The studio monitor, like any speaker, is meant to reproduce the entire landscape of the recording (in all 3 dimensions). Fluid prides itself on the importance of speaker imaging - or how the speaker presents a realistic soundstage. When you close your eyes and listen to a pair of speakers, you don't want to hear two boxes with speakers in them. You want to be transported to the recording, where you can pinpoint exactly where each musician and instrument is on the "stage". As a recording or mixing Engineer, you want the same in reverse - to be able to place each instrument where you want it to be in the mix.